Brands have transformed the way they market themselves on the internet, and this is thanks to social media. It’s a fair statement to make when we say it has been a game changer. New platforms have completely changed the way we communication with one another. These changes affect how brands spread the word about their messages and how their customers and fans respond to them.
With new platforms comes along new tools to help marketers engage with their targeted audiences. Marketers can also track what kind of results they are getting. With that said, we’ll review some tools that you should consider using and which ones you should probably avoid using, as well as which new tools can likely help take your marketing efforts to new heights. Continue to read on to find out what tools you should start using today.
- Buffer– It is easily one of the best tools for scheduling. It has a clean interface, quality analytics features and you can use your dashboard to share content across multiple accounts. This tool ranks right up there with Hootsuite. Let’s not forget to mention that there’s a Chrome extension. This makes it easier than ever to share content via Google+, Facebook, LinkedIn, Twitter and even Pinterest. Buffer also provides you with case studies and guides, so make sure you check them out, especially if you’re brand new to marketing on platforms.
- Social Clout– There’s nothing like getting shares and likes on content you post, but you need to focus on the metrics that are the most important. Sure, we all love vanity metrics, but you need to track engagement and know what your social media ROI is like, which you can do with Social Clout. This tool will reveal what platforms are converting the best, what times they are converting and what demographics are engaging the most. Social Clout is a tool every social media marketer should have.
- Feedly– This tool allows you to turn content from your favorite writers and blogs into a magazine. The content can be organized by topic too. You will love how useful this tool is. Not only that, but when you use Feedly, you will know what influencers are discussing and you can join in the conversation. You’ll be able to know what’s going on in the industry. This will give you ideas of what kind of content you should post and share on your social media accounts. Another good things about Feedly is you can use it with other schedule tools. Feel free to use it with Hootsuite or Buffer. Instead of trying to find good content manually, you can save yourself hours by using Feedly, so make sure you give it a try.
- Canva– A lot of people are not good at graphic design, including me. When it comes to editing photos for websites, I am not that good at it. The good news is there is a tool out there that can help and that tool is called Canva. This tool comes in handy because it can create amazing photos for posts. You will be surprised at how easy it is to create gorgeous images. There are multiple templates available to use, as well as colors and fonts. The only thing you need to do is drop and drag the elements you want to use. It doesn’t cost money to use Canva, but don’t let this trick you into thinking it’s not any good. Major sites love using it to create images. If you want to drive traffic to your site via images, then there’s no better tool to use than Canva.
- Socedo– There are so many elements that make up good campaigns. All of these movements must work seamlessly together if you want to be successful. It doesn’t matter who you are or what amount of experience you possess, you simply cannot manage everything, while at the same time trying to get new customers. This brings us to Socedo, one of the best B2B demand generation tools out there. It automates the lead generation process and it can help you find targeted leads via different networks. This means you can focus on increasing your return on investment, without having to focus on completing repetitive tasks that take your time away from being able to do other things. The tool works by using demographic criteria and keywords to find prospects on various platforms. It handles outbound prospecting. This makes it different than many similar tools, which focus on finding leads via email.
- Edgar– So many influencers share their older content. Sure, this may not seem productive, but it is because many older posts have high engagement. It’s smart to share popular content, even if it’s old. Remember, as time goes on social media accounts lose followers and gain new ones. Sharing old content will expose it to new followers, and loyal fans may not have seen the old content the first time you shared it. By sharing older content regularly, you will be able to reach more people. Scheduling older and newer content at the same time can be challenging, but this is where Edgar comes in handy. It shares content at a time when it is likely to get more of an action from your audience. The tool categorizes your content by figuring out what posts get the most engagement and by topic. Edgar does far more than that. The tool will recycle your post and place it in the back of the queue and eventually it will post it again. This means you’ll always have something to share on your accounts. You literally don’t have to do much, and this allows you to focus on other important tasks.
Those tools are all unique in their own way and extremely helpful. Use them all if you want to get the most from your social media marketing agency campaigns. Don’t feel pressured into thinking you have to learn how to use them all at once. Take your time and start off with just one tool, if need be.